Resumé - Nicholas Manderfield
Ecommerce + Marketing Specialist, Entrepreneur
Nicholas Manderfield is an internet professional from Appleton, WI with 9 years of experience. He primarily specializes in full-service ecommerce management, development, and creating and maintaining highly profitable and explosive websites using cutting edge technique, attention to detail, and adapting to the ever changing internet.
As an ecommerce business owner and partner, he understands P&L, importance of professionalism, consistency, and developing new and unique ideas. He has primarily telecommuted to work for clients all over the United States.
- Develop highly converting ecommerce websites in Magento & WooCommerce
- Create highly profitable ad campaigns using PPC, Facebook/Instagram, and retargeting
- Take over search engine results with top organic rankings for broad, long tail, and local keywords
- Building ecommerce properties for bootstrapped startups in niche markets from scratch
Carbon Trim Solutions
Director of Ecommerce
Telecommute, North Carolina, USA
2013 - 2016
Developed, designed, and marketed a highly converting, fast loading, cross-device optimized website for a new luxury brand from scratch. Successfully grew company to 5 figure annual revenue and increased average monthly revenues by over 5.6x overall compared to pre-employment numbers.
- Developed Online Marketing Strategy: SMM, SEM, SEO, Email Newsletter, Retargeting, Display Ads
- Managed Facebook, Instagram, and Google Adwords Accounts, budgets, and creatives
- Created all on-site and off-site content, including photography, advertisements, text, features
- Consistent A/B tests and optimizations for website and all campaigns to maintain massive ROI
- Mobile-Specific Optimizations
- Cross-language and Geographic testing
- Multiple marketing channel analytics reporting
>$250,000 in revenue in first year, beating projections by over 310%
9+ marketing channels with industry-beating ROI
Managed all digital expenses with a P&L based salary incentive program
Khoalty BMW Accessories
Director of Ecommerce
San Diego, CA, USA
2009 - Current
Developed an osCommerce website in 2009 and sales increased immediately 180% MoM, leading to a long term position. Grew company to consistent five-figure months, forcing company to move into larger facilities.
Migrated the website to Magento in 2011 and continued expanding sales, products, and marketing efforts. Using search engine optimization, unique niche-specific marketing venues, creating detailed product pages and DIY's, user-submitted reviews and content.
Industry leading Search Engine Rankings for products & categories
Incentivized user-generated content for site, social, and marketing
Automated marketing efforts to only require 2-3 hours a week
Appleton, WI, USA
2015 - Current
Created 'Edison Collective' to separate my abilities into local businesses from my ecommerce expertise. Focussing on local service providing businesses, creative services, and brick and mortar storefronts.
Danae Herrmann Photography - Redesigned WordPress website to be responsive focussing on lead generation and search engine optimization. Ranked #1 'wedding photographer' in entire service area within 3 months which increased leads by over 140% YoY, increased unique visits by 3.5x, and decreased load speeds by 3.8 seconds per page average.
CLA Landscapes - Migrated Joomla website to new server. Optimized social profiles, map properties, and website for local SEO. Increased local rankings from page 4+ to the top of page 1 for numerous terms. Ran facebook ads targeting high value clients resulting in drastically higher ROI compared to traditional marketing efforts.
Manderfield's Bakery - Designed and launched WordPress website focussing on multi-location SEO. Ranked #1 for all local searches in service radius from multiple locations. Producing thousands of views and interactions on Google and Apple Maps across the three locations per week.
Appleton, WI, USA
2014 - 2015
Migrated Magento Enterprise edition to Community Edition. During 'mobilegeddon' took on and completed existing project to change theme and design of entire website, transitioned from a past developer.
Administered all technology required by the bustling website, maintaining a load balanced dedicated server, marketing efforts, uptime.
Email + on-site marketing optimization and management
Web + database server administration and maintenance
Over 100 brands, 5,000 SKU, and hundreds of product attributes
2007 - 2009 West Business Services, AT&T Account Manager - Outbound telephone and internet sales for existing AT&T accounts across the USA. Services included U-Verse, DSL, Telephone Lines.
2005 - 2007 Best Buy, Mobile Specialist - Sold iPods, Cellphones (AT&T, Sprint, Verizon) and accessories. Achieved 1st in company department performance during holiday season 2006 by optimizing and staging checkout process.
- CMS: Magento, WordPress, WooCommerce, Shopify, Joomla!
- Software: Adobe Photoshop, Adobe Lightroom, Linux (LAMP/LEMP), Office Suite
- Language: PHP, HTML, HTML5, CSS, English