In my 9 years of being a full-time internet professional, I've done a lot and am constantly learning and adapting to the shifting and evolving world of ecommerce and internet marketing.

It's not easy to build a half million annual revenue company all on your own, it's not easy to jump into a live website that another developer abandoned and not screw everything up: it takes a lot of skills and knowledge.

Here's a list of things I've done in the last few years, that I would love to do for your brand to help you grow. I work with a results focussed mentality, and understand time spent to increase revenues is the only time worth spending.

List not enough?

If you want to get started, have more questions, or want to chat over coffee.

Ecommerce Specific Proficiencies

Ecommerce Website Design

  • Magento + WooCommerce Proficiency
  • Product Page Design
  • Ecommerce Funnel Design
  • Ecommerce Funnel Optimization + A/B Testing
  • Product Page Optimization + A/B Testing
  • Ecommerce Cart Optimization + A/B Testing
  • Ecommerce Checkout Process Optimization + A/B Testing

Ecommerce Graphic Design

  • Logo Design
  • Open Graph Image Design (displays when you post a link in Facebook)
  • Facebook + Instagram Ad Design
  • Facebook + Instagram Carousel Ad Design
  • Facebook Page Logo + Cover Photo Design
  • Twitter Logo + Cover Photo Design
  • General Advertising Design
  • Newsletter Design
  • Website Element Design
  • Image Compression / Optimization

Social Media

  • Organic Facebook Outreach + Results
  • Facebook Page Content Planning + Scheduling
  • Instagram Brand Planning + Scheduling
  • Twitter + Tumblr Integrations with Instagram
  • Influencer Marketing Outreach + Planning
  • Scheduling with Buffer, Hootsuite, Others

Retargeting Advertising

  • Facebook Pixel Retargeting Advertising
  • Facebook Page Retargeting Advertising
  • Google Display Network Targeting + Retargeting Advertising

Print + Packaging

  • Optimal packaging dimensions for efficient and cost effective shipping
  • Custom Invoice Design + Integration
  • Packaging 'Throw Ins'
    • Return Customer Coupons
    • Social Media Promotion
    • Information Cards

Search Engine Optimization

  • Product Name Search Engine Optimization
  • Product Category Search Engine Optimization
  • Brand Name Search Engine Optimization
  • Product Description Copywriting
  • Blog Content Copywriting
  • Page Title + Description Optimization
  • Page Speed Optimization (Using JS/CSS/Apache/PHP/CDN/Cache/etc)

Product Photography

  • Product Photography on White / Grey / Black Background
  • Lifestyle Photography for Website + Advertising
  • Image Optimization / Compression for Web
  • Video Optimization for Web
  • ‘360 Degree’ Photography
  • Existing Image Manipulation

Social Media Advertising

  • US Instagram + Facebook Campaigns
    • Audiences
      • New Custom Built
      • Existing Page
      • Retargeting Pixel
    • Objective Based
      • Page Reach
      • Page Likes
      • Website Conversions
        • Form Completion
        • Email Submit
        • Purchase / Add to Cart
      • Website Visits
      • Local Reach
      • Brand Awareness
  • International Facebook + Instagram Campaigns
    • Translated in 6+ Languages
    • Custom Built Audiences
    • Conversion Goal Optimized
  • Brand Awareness Campaigns
  • Retargeting (FB/Instagram/Twitter)
  • Sponsored Facebook Page Posts

Shipping + Fulfillment

  • Rate negotiation with FedEx/UPS
  • Achieve 'Free Shipping' without losing much margin
  • Tracking integration with WooCommerce, Magento, etc.

Looking for something I haven't listed? Let's get in touch.

General Internet Marketing Proficiencies

Looking for something I haven't listed? Let's get in touch.

Local Business / Service Proficiencies

Looking for something I haven't listed? Let's get in touch.

Search Engine Optimization

  • Increase and stabilize overall SERPs
  • Citation Building + Optimization
  • Google Places / Location Optimization
  • Backlink Maintenance and Cleanup
  • High Ranking Content Creation
  • Geotag Content + Marketing

Conversion Optimization

  • Conversion Focussed Web Design + Marketing
  • Google Analytics Tracking of Goals + Conversions
  • Increase Lead Generation with Landing Pages
  • Create + Optimize Sales Funnels

Software Specific Proficiencies

My first Magento website went live in mid-2009 and changed an entire business. My first WooCommerce client website launched in 2012, but I had experimented with it numerous times prior. My websites have nearly 99.9% up-time and I understand them completely, from server configuration to front-end.

Magento Logo

Magento Specific Tasks

Front-End Tasks

  • Theme Creation From Scratch (since 1.2)
    • Custom Layouts
    • Custom Product Pages
    • Custom Category Pages
    • Design Header / Footer / Etc.
  • A/B  Multivariate Optimizations
    • Product Pages
    • Category Listings
    • Shopping Cart
    • Checkout Process
  • Install + Customize Pre-Made Themes
  • "Parts Finder" Integration
  • WordPress Integration

Back-End Tasks

  • Plugin Installation + Troubleshooting
  • Advanced Product Configuration
    • Attributes + Attribute Sets
    • Simple, Grouped, Configurable Products
    • 50+ Custom Attribute Management
  • Product Management Through Excel
    • Attributes + Sets
    • Product Creation
    • Inventory Management
    • Batch SEO Changes
  • Datafeed Integration (API, Plugin)
  • DataFlow Import/Export Products + Customers
  • Speed + Efficiency Optimization
  • Advanced XML Layout Changes
  • "Best Practice" Audits + Cleanups
  • Convert Magento Enterprise Edition to Community Edition
  • Upgrade Magento CE (From 1.2 to 1.4.2)
  • Upgrade Magento CE (From 1.4.0.1 to 1.9.0.1)
  • New Installation + Configuration
  • Existing Install Optimization
  • Complete Server Migration
  • CDN Best Practices + Utilization
  • SSL Installation + Utilization

linux-logo-for-proficiencies

Linux
Ubuntu, CentOS

General Management

  • Linux Version Familiarity
    • Ubuntu 14.04
    • Ubuntu 13.10
    • Ubuntu 16.04
  • LAMP / LEMP

Etc

  • Data migration from Terminal/Shell
  • Group/User Management
  • Overall Security Protocols
  • Linux Kernel Updates
  • Package Management + Updates
woocommerce-logo-developer-entrepreneur

WooCommerce Specific Tasks

Front-End Tasks

  • Advanced Custom Theme Development
    • Header / Footer
    • Custom Catalog Pages
    • Custom Product Pages
    • Revamped Checkout Process
  • Modification of Existing / Purchased Theme
  • Page Builder Usage (Divi, VisualComposer, etc.)
  • Private ‘VIP’ Shopping Area
  • Special Pricing for Logged In Users
  • SSL / Security Issue Resolution

Back-End Tasks

  • Installation + Upgrade (since v1.6.4)
  • Special Pricing for Logged In Users
  • Stripe Payment Gateway Integration(New, Existing, Troubleshooting)
  • PayPal Payment Integration (New, Existing, Troubleshooting)
  • Custom Plugin Creation
  • Mirroring Staging Server + Production Server
  • Core, WooCommerce, Plug-in Update + Testing
  • Complete Web + Database Migration
  • CDN Best Practices + Utilization
  • SSL Installation + Utilization
Adobe_Systems_Logo_002.svg

Adobe Creative Cloud Suite

Adobe Photoshop

  • Long Term Frequent Usage
    • Started with Adobe Photoshop 5.0 in 1999
    • Used each version up to current (CC2017)
  • Expert Level Usage
  • Graphic Design for Web
    • Facebook Ads
    • Instagram Ads
    • Google Remarketing Ads
    • Email Graphics
  • Image Manipulation + Optimization
    • Product Photography
    • Lifestyle Photography
  • Batch File Management

Adobe Lightroom

  • Long Term Frequent Usage
    • Started with Adobe Lightroom Beta in 2007
    • Used each version up to current (LR5)
  • Intermediate Usage
    • Catalog Management
    • RAW Image Processing
    • Image Tweaking + Manipulation

Looking for something I haven't listed? Let's get in touch.

Certifications

adwords-certified
Google AdWords Certifications
Search Advertising
Display Advertising
Shopping Advertising
Video Advertising
Mobile Advertising
Search Advertising

Display Advertising

Shopping Advertising

Video Advertising

The Video Advertising Certification covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.

Mobile Advertising

The Mobile Advertising Certification covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

et cetera

Server Administration + Other Tech

  • 99.9999% Up-time on Self Managed Servers
  • 301 Link Shortening (website.com/instagram-sale)
  • Migrate Data + DB to New Servers
  • LAMP Server Installation + Optimization
  • VPS Management (Linux, Cpanel, Webmin, Plesk)
  • SSL Installation + Configuration
  • Nginx / Apache2 Configuration + Optimization
  • Linux (Ubuntu) Administration
  • DNS Record Administration

Google Suite / Apps / Business

  • Setup + Configuration
  • Email + Data Migration
  • Permission Administration
  • Multiple-User Management

Website Optimization

  • Image Optimization
  • Cloud Storage Utilization
  • CDN Configuration + Optimization
  • CSS Optimzation

Content Writing

  • SEO Focussed Content
  • Home Page Content
  • Product Descriptions
  • Sponsored / Promotional Blog Posts
  • Intricate DIY Guides
  • Internal Process Documentation
  • About Page + Story Generation
  • Privacy Policy + Terms and Conditions

I love learning and perfecting new things. Have something new?